About this Guide / Who It's For
Welcome to this comprehensive TikTok guide for authors featuring the proven strategies that have helped authors build 6- and 7-figure book brands - many using completely faceless marketing approaches!
This guide comes from the team behind AuthorScale in collaboration with experienced authors. While we believe our offering is a great tool for anyone wanting to save time and professionalize their TikTok workflow, none of it is a requirement for this guide. The focus here is not on AuthorScale, but on sharing free, reproducible strategies that any author can use to grow.
This Guide is 100% Free
Being an indie author is already challenging enough - essential marketing knowledge shouldn't be gatekept behind expensive guides. This guide compiles proven strategies and tools from successful BookTok authors, and it's completely free because we believe every author deserves access to these resources.
Not a Get-Rich-Quick Scheme
Let's be clear: this is not a get-rich-quick scheme. Building a successful presence on BookTok takes work and dedication. But we're convinced that everyone can do this with the right approach and persistence.
There are many ways to be successful as an author - this guide shares proven strategies that have worked for thousands of authors. Your journey might look different, but the fundamentals taught here provide a solid foundation for any author looking to grow on TikTok.
Who This Guide Is For
This guide is specifically designed for:
- KU Authors, Wide Authors, and Direct Sales Authors - the platform doesn't matter, the focus is on building reach
- Authors wanting to integrate organic virality marketing as a main pillar into their marketing mix
- Introverts, rejoice! Many strategies in this guide are faceless and don't require dancing or being on camera
- Indie authors ready to put in consistent work to promote their books authentically
- Writers seeking genuine connections with readers through storytelling and engagement
This Guide Is NOT For You If...
- You're looking for overnight success without putting in consistent effort
- You're unwilling to experiment (TikTok is a testing ground, and not every post will land)
- You'd rather never engage with readers at all (TikTok still requires some human touch, even with automation)
What You'll Learn
Throughout this guide, you'll discover practical strategies to create engaging content, build an authentic following, and ultimately convert TikTok viewers into loyal readers. A huge part of success is mindset-related, which will be covered in the following chapters, including practical and proven tips on how to stay motivated as you build your BookTok presence.
All strategies are based on real experience and proven results from successful authors.